Goal of the Project

The client was a small startup that needed a unique and outstanding image that helped etch its name in the market for the public. At the time of commencement, the store was a relatively small online store with one shop and had no brand personality. To help fix that issue, the store needed its own visual identity.

Vision and Innovation

Badhigestore aims to become one of the largest online and physical store for kitchenware in the Maldives. The store already partners itself with one of the most popular cookware brand in India called 'Wonderchef'. With such a reputable brand partnering with the store, they can guarantee quality and reliability in their products.

Identifying the Challenges

Home furnishing retail is a very saturated market in the Maldives. With many big stores being already well established within the market. Therefore, to stand out in a sea of competition, it is important to highlight what the brand should be known for and for it to have a recognizable and consistent brand.

Resolving Problems

Firstly it is important to highlight that the store is a quick one-stop-shop for anything kitchen related. They pride themselves in their vast catalogue and effective delivery on both physical and online purchases. Therefore the brand identity should converse that message with its logo. Secondly, the brand uses bright colors to match their catalogue of fun, and exciting products. This helps the brand itself to stand out as well, as most competition prefer more serious and monotone schemes.

Modernize but Recognize

Modern ad layouts and branding helps the brand stay on its toes and challenge its market with convincing messages and promotions. A fresh overhaul of the stores social media posts also helped establish its new and fresh branding in the public eye.

Notable Features

• Modernization of existing brand

• Creating a sustainable social media presence and practice to help establish the brand in its market

• Further promote the brands partnership with other well established brands

Conclusion

The rebranding helped the brand establish itself as a formidable competitor in the kitchenware retail market. Its social media presence was solid and helped promote its lucrative partnerships with other notable brands.